Saturday, August 22, 2009

This Marketing Was Sick, Careless and Ruthless

I was watching "The beautiful Truth" (which I highly recommend everyone watch), and it showed the following commercial. A 1949 ad showing Doctors and beautiful women glamorizing cigarettes. This makes a few points ring loud and clear to me. 1.If the majority does something (even if it is idiotic), then people will eagerly follow and ignore the consequences. 2.If well respected or desired/admired people are doing something, then people will follow and ignore the consequences. Not to mention the challenge at the end to try it for 30 days to see the enjoyment. They are clever enough to know that after 30 days you will be hooked and addicted. Let's use 30 days to create a positive and healthy habit, instead of falling for dumb marketing ploys that will ultimately bring destruction.

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